What is personal data? Personal data means any information relating to you that, directly or indirectly, may be used to identify you, for example your name and your e-mail address, but also information such as your IP-number and your user behavior when using the Website, may be personal data.
To administer and complete your product registration
Processing made: • Entering and sending your product data (including to maintain correct and updated data) • Confirmation of your contact information • Administration of your purchase history connected to your personal data (in order to provide you with the updates, upgrades and discounts you are eligible for) • Sending you information about updates, upgrades and new releases of your purchased products
Personal data processed: • Name • E-mail address • Personal contact details • Purchase history (for example what products you have purchased and where)
When we communicate with each other to provide you with support and customer service and to communicate with you in relation to such and similar matters
Processing made: • Confirmation of your identity and contact information • Communication and correspondence with you by e-mail or our digital channels • Reply to your comments and questions • Internal administration of your support matter or comments or questions to our customer service
Personal data processed: • Contact information – name and e-mail address etc. • Information that you provide us for example information about your product serial number, your products or the questions you ask about our products and services • If you contact us in our digital channels (Facebook, Instagram, Twitter, YouTube): your profile name and photo
Legal basis: The processing is necessary for the purposes of our legitimate interest of helping you with your support matter or reply to your comments and questions and in order to meet your request for communication with us.
To perform customer and market analyses and to evaluate our products and services in order to develop and improve our products and services for our customers
Processing made: • Adaption of products and services in order to make them more user friendly • Produce documentation to develop and improve our line of products and services • Give our customers the possibility of affecting our line of products and services • Analyses of the data we collect for the purpose. Based on the data we process we make analyses (on an aggregated level without being able to identify you as an individual) which form the basis of our development of our Website and our products and services.
Personal data processed: • Purchase and user generated data (for example information about the products you have purchased, browsed and/or added to the cart, information about the pages you have visited and time spent on our Website, what links you have clicked and what content you have watched) • Technical data (for example IP-address, geographical location, browser settings, platform) • Information about how you have interacted with us
Legal basis: The processing is necessary for the purposes of our legitimate interest of evaluating, developing and improving our Website and our products and services.
To send you information about our products and services and information about special offers, campaigns and tips on how to use our products
Processing made: • Administration and sending of newsletters with information about our products and services and information about special offers or campaigns • Administration and sending of personally adapted recommendations, offers and communication so that you receive offers and information about products and services that we think you are interested in • Analyses of the data we collect for the purpose. Based on the data we process we make analyses and conduct profiling (on an individual level) which form the basis of our personally adapted recommendations, offers and communication with you
Personal data processed: • E-mail address For adapted communication, we also process this personal data: • Information about your Ferrofish products including your purchase history • Purchase and user generated data (for example information about the pages you have visited and time spent on our Website, what links you have clicked and what content you have watched) • Technical data (for example IP-address, geographical location, browser settings, platform) • Information about how you have interacted with us • User generated data relating to the newsletters and other communication we have sent you (for example information about your receipt and handling of our communication, including information about the e-mails you have opened, what links in the e-mails you have clicked)
Legal basis: Your consent or our legitimate interest. If you want information about our products and services and information about special offers or campaigns you can sign up for our newsletters and/or personally adapted recommendations, offers and communication. You can withdraw your consent at any time (read more about this under “What rights do you have relating to the processing of your personal data?”) and we will stop sending you newsletters and/or personally adapted recommendations, offers and communication. If you have recently purchased one of our products, we can send you newsletters and/or personally adapted recommendations, offers and communication based on our legitimate interest of marketing our products and services. You have the right to object to such marketing (including objecting to profiling) at any time and we will stop sending you newsletters and/or personally adapted recommendations, offers and communication.
When we process data in order to comply with legal obligations or to prevent abuse
Processing made: • Necessary processing in order to comply with legal obligations that we are subject to, for example German tax legislation, German rules on product liability or German rules on statutes of limitation.
Personal data processed: • Identity and contact information • Payment details • Information about purchased products • Information about timing of purchases and possible cancellations or complaints
Legal basis: The processing is necessary in order for us to comply with legal obligations we are subject to. If the information is not processed we are unable to comply with our legal obligations and will therefore be forced to deny your purchase.
To prevent and investigate abuse of our services or potential violation of law
Processing made: • Necessary processing in order to prevent potential violation of law • Necessary processing in order to protect our IT environment towards attacks and intrusions • Necessary processing in order to prevent unpermitted use of user accounts • Necessary processing in order to prevent unpermitted use of copyright and other IPR protected products
Personal data processed: • Purchase and user generated data • Technical data (for example IP-address, geographical location, browser settings, platform) • Your browsing history • E-mail address
Legal basis: The processing is necessary for the purpose of our legitimate interest of protecting our IT environment and our products and services from attacks and intrusions and other abuse and of protecting our and our licensors copyright protected products.
Do you want to know more about our legitimate interest? As we have described above under “What do we do with your personal data and why do we do it?” we sometimes process your personal data based on our legitimate interest. If you have any questions about this or want to know more about how we have determined our legitimate interest, you are welcome to contact us.
Do we transfer your personal data to third parties? We will not sell your personal data to any third party without your consent, but in some cases we share your personal data with third parties. We conduct reasonable technical, organizational and legal security measures in accordance with applicable data protection regulation in order to ensure that your personal data is handled in a secure way when the data is transferred or shared with third parties. We will not sell your personal data to any third party without your consent. If you want more information about the third parties that we share your personal data with, you are always welcome to contact us.
Suppliers of IT systems and their partners for development and support: We use different types of IT systems and services which is necessary in order for us to be able to provide you with the services you request and for us to conduct our business. Your personal data is stored and processed in some of these. We also use third party providers for web analytic services. The suppliers are engaged by us as our data processors and only processes the personal data on our behalf and according to our instructions.
Partners that power and provide your subscriptions: We use a third party provider that helps us administer your subscriptions you have made.
Partners who administers payments: We share your personal data with a third party payment solution provider that administrates payments for our products and ensures secure payments. The payment solution provider can also share the data with credit institutions or contractual partners if this aids processing your order.
Marketing partners: In order to market our products and services to you, for example by sending you newsletters, campaign offers or other information we share your personal data with the marketing company that provides us with marketing services.
Customer service, marketing services: In order to provide you with the best possible customer service we use a third party customer service provider. When you contact our support or customer service, your personal data is shared with the customer service provider. We also use a third party service provider for e-mail marketing services and similar. When we send you information about news, campaigns, offers and similar by e-mail your personal data is shared with such third party.
Other partners: We team up with different partners in order to provide you with special offers, features or contests.
In the event of a transfer of assets or shares: If Ferrofish GmbH were to be sold in whole or in part or acquire another company or its business in whole or in part, your personal data may be transferred to a potential seller or purchaser of such company or business.
Do we transfer your personal data to third countries? Yes. Ferrofish GmbH is German company and we are located in Germany but some of our suppliers and partners have their businesses in countries outside EU/EEA. Therefore, we transfer your personal data to such countries. When such transfer is made, we will take all reasonable legal, technical and organizational measures in order to ensure that your personal data is handled securely and with an adequate security level and in accordance with current data protection legislation. This means that the transfer of personal data may be based on for example an adequacy decision by the European Commission, Model Contract Clauses or Privacy Shield.
What rights do you have relating to the processing of your personal data? Below you will find a description of your rights regarding the processing of your personal data. If you wish to exercise any of these rights, you are welcome to contact us by using the contact details set out below.
Right to obtain access to information You have the right to obtain access to information about the personal data we process about you and you also have the right to request correction of your personal data.
Right to control of your personal data You have the right to object, at any time, to processing of your personal data which is based on our legitimate interest. Under certain circumstances, for example if you withdraw all or part of a given consent on the processing of personal data, object to our processing or if you think that the processing is not necessary for the stated purposes, you have the right to request erasure or restriction of your personal data. Under certain circumstances, you also have the right to receive the personal data concerning you that you have provided us with, in a structured, commonly used and machine-readable format and have the right to transfer such data to another data controller.
Right to withdraw your consent You have the right to withdraw a given consent at any given time. The withdrawal of consent may, however, have no effect on our processing of your personal data for the period prior to the withdrawal took place. You also have the right, at any time, to object to the processing of your personal data for direct marketing and profiling.
Right to submit complaints If you have any complaints regarding our processing of your personal data, you have the right to submit such complaint to the Danish Supervisory Authority or to another supervisory authority. All communication and measures taken by us in connection with you exercising your rights is provided free of charge. If you make an obviously unreasonable or unjustified request, we do, however, reserve the right to charge you with a reasonable fee for the costs that arise for us in order to provide you with the requested information or to take the steps necessary to fulfil your request or to decline such request.
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Our postal address is:
53545 Linz am Rhein
Telephone: 0049 (0)2644 6030605